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Market brief

Indonesia

The largest digital economy in Southeast Asia: $119 billion GMV projected for 2026.

Indonesia’s digital economy is projected at $119 billion GMV in 2026, with e-commerce at $85 billion. QRIS, Bank Indonesia’s national QR standard, had 70.6 million users and 49.4 million merchants in Q3 2026, and now also works in Singapore, Japan, South Korea and China. Selling into Indonesia from abroad is regulated by Permendag 19/2026.

Peacroft is based in Jakarta. Our first product, Standyard, serves businesses in Indonesia today.

Jakarta
Location of Indonesia. Map: Natural Earth (public domain), simplified.

Digital indicators

Online commerce

  • E-commerce GMV: $62 billion in 2024, $73 billion in 2025 and a projected $85 billion in 2026.1
  • Permendag 19/2026, in force since 8 June 2026, keeps a minimum price of US$100 (FOB) per unit for finished goods sold directly from abroad, bars social-commerce platforms from facilitating payments, and requires foreign platforms with 1,000 or more Indonesian customers a year to appoint a local representative.5
  • QRIS transactions grew 75.8% year on year in Q3 2026.2
  • Cross-border QRIS now reaches Singapore (2023), Japan (August 2025), South Korea (April 2026) and China (April 2026).6789

Opportunities

  • The largest online market in Southeast Asia, with e-commerce projected at $85 billion in 2026.1
  • A single national QR standard means one payment method works across tens of millions of merchants.2

Challenges

  • Selling directly from abroad is regulated. Read Permendag 19/2026 before you plan cross-border sales into Indonesia.5
  • 56.3% of adults had an account in 2024. Offer payment options for customers without a bank account.4

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Sources

  1. e-Conomy SEA 2026: Indonesia country report(opens in a new tab)Google, Temasek and Bain & Company · Published 21 October 2026 · Accessed 14 November 2026
  2. Laporan Kebijakan Moneter Triwulan III 2026(opens in a new tab)Bank Indonesia · Published 23 October 2026 · Accessed 14 November 2026
  3. Individuals using the Internet (% of population)(opens in a new tab)World Bank, World Development Indicators (data from ITU) · Published 11 November 2026 · Accessed 14 November 2026
  4. Account ownership (% age 15+)(opens in a new tab)World Bank, Global Findex Database 2025 · Published 2025 · Accessed 14 November 2026
  5. Permendag No. 19 Tahun 2026 tentang Penyelenggaraan Usaha Perdagangan Melalui Sistem Elektronik(opens in a new tab)Kementerian Perdagangan RI (via JDIH BPK) · Published 8 June 2026 · Accessed 14 November 2026
  6. Cross-border payment linkages(opens in a new tab)Monetary Authority of Singapore · Published 2026 · Accessed 14 November 2026
  7. QRIS can now be used in Japan (press release)(opens in a new tab)Bank Indonesia · Published 17 August 2025 · Accessed 14 November 2026
  8. Indonesia–South Korea cross-border QR connectivity launched (press release No. 28/68/DKom)(opens in a new tab)Bank Indonesia · Published 1 April 2026 · Accessed 14 November 2026
  9. Indonesia–China cross-border QRIS launched (press release)(opens in a new tab)Bank Indonesia · Published 30 April 2026 · Accessed 14 November 2026

Sources checked: