
Indonesia’s digital economy is projected at $119 billion GMV in 2026, with e-commerce at $85 billion. QRIS, Bank Indonesia’s national QR standard, had 70.6 million users and 49.4 million merchants in Q3 2026, and now also works in Singapore, Japan, South Korea and China. Selling into Indonesia from abroad is regulated by Permendag 19/2026.
Peacroft is based in Jakarta. Our first product, Standyard, serves businesses in Indonesia today.
Digital indicators
Online commerce
- E-commerce GMV: $62 billion in 2024, $73 billion in 2025 and a projected $85 billion in 2026.1
- Permendag 19/2026, in force since 8 June 2026, keeps a minimum price of US$100 (FOB) per unit for finished goods sold directly from abroad, bars social-commerce platforms from facilitating payments, and requires foreign platforms with 1,000 or more Indonesian customers a year to appoint a local representative.5
What’s changing
Opportunities
Challenges
Let’s Explore This Market
Thinking about Indonesia? Tell Diego what you sell and what you’re looking for.
Saved only in this browser. Nothing is sent until you write to us.
Sources
- e-Conomy SEA 2026: Indonesia country report(opens in a new tab)
- Laporan Kebijakan Moneter Triwulan III 2026(opens in a new tab)
- Individuals using the Internet (% of population)(opens in a new tab)
- Account ownership (% age 15+)(opens in a new tab)
- Permendag No. 19 Tahun 2026 tentang Penyelenggaraan Usaha Perdagangan Melalui Sistem Elektronik(opens in a new tab)
- Cross-border payment linkages(opens in a new tab)
- QRIS can now be used in Japan (press release)(opens in a new tab)
- Indonesia–South Korea cross-border QR connectivity launched (press release No. 28/68/DKom)(opens in a new tab)
- Indonesia–China cross-border QRIS launched (press release)(opens in a new tab)
Sources checked: