The world is bigger than your market. Build beyondborders.
New markets. New connections. New possibilities. Let’s build what comes next.
Opening film: from a dark sea cave toward the light, out to open water and a wide horizon.
Built together.Beyond borders.
Peacroft is a technology company built with a growing circle of builders, creators, designers, developers and business partners. We start in Jakarta, look across Asia, and welcome businesses from anywhere, from Europe to the Americas, that want to grow here.
- Today
- Standyard, our first product, is live at standyard.com. Our circle of builders and partners grows one conversation at a time.
- Next
- More products, partnerships and creator collaborations that help businesses explore Asian markets, built step by step and announced when they’re real.
- Build
- Play
- Create
- Learn
- Celebrate
Licensed stock footage. The people shown are not Peacroft staff.
Built by a generation that dares to create.
We believe meaningful businesses begin with people who share ideas, challenge each other, and build together.
Peacroft is a company, not a club. We build products and partnerships with designers, developers, creators and business owners who want to make something real, wherever they are.
Join Us. Build Your Dream.
Your next market could be closer than you think.
Across Asia, new digital habits, creators and commerce platforms are changing how people discover businesses. We want to help more businesses, from Asia and from anywhere, take part in that opportunity.
Southeast Asia, 10 countries · GMV
$368B
projected value of Southeast Asia’s digital economy in 2026, up 17% in a year
Six Southeast Asian markets · share of e-commerce GMV
25%
of e-commerce now comes through video, up from under 5% in 2022
Google, Temasek and Bain & Company, 11 November 2025(opens in a new tab)
Asia-Pacific (ITU region)
77%
of people in Asia-Pacific use the internet, above the world’s 74%
International Telecommunication Union (ITU), 2025(opens in a new tab)
Southeast Asia, Asia-Pacific and Asia are different regions; each figure names the one it covers. Figures are published estimates, not forecasts of any business’s results.
Explore Asia, market by market.
Eight markets to start. Open one for its digital indicators, online-commerce picture, opportunities and challenges, all with sources.
1 of 8
Drag, swipe or use the arrows
Standyard
Your business.A world of possibilities.
Standyard is our first product: a storefront and link-commerce platform that gives a business one link for its products, orders and payments. It’s live today.
Step 1 of 5: Create your storefront
Add products, options, prices, stock and opening hours. Your stand is ready to share.
Step 2 of 5: Share one link
Put it in your bio, a WhatsApp chat or a creator’s video. Everything you sell lives there.
Step 3 of 5: Let customers browse and order
Customers pick options and check out without creating an account.
Step 4 of 5: Manage orders
Every order is saved with its own status page. You move it from new to ready, and your customer can follow along.
Step 5 of 5: Coordinate fulfilment
Offer delivery, pickup or dine-in, as your business supports. You arrange the delivery; Standyard keeps the order and the customer in sync.
Screens from Standyard demo stores, in Bahasa Indonesia. Products, prices and payments there are samples.
Standy across Asia
Standy, Standyard’s mascot, rides the routes between the markets we’re exploring. It’s where we want to go, one market at a time.
An illustration of our ambition, not a delivery network. Standyard is built for businesses in Indonesia today and does not deliver goods: each store arranges its own delivery, pickup or dine-in.
In Standyard today
- Ordering without an account
- A status page for every order
- Pre-orders and pickup schedules
- Delivery, pickup or dine-in, set by each store
- QRIS, e-wallet and bank transfer
- StandKOL: creator links and codes, with order and commission tracking
Standyard is the beginning. More ideas are taking shape.
Business is about people.So are we.
Today, a business can meet its next customer through a video, a conversation, or a simple link. We want to help businesses make those connections easier.
- Today
- StandKOL, inside Standyard, gives each creator a personal link and code, and tracks the orders and commission they bring in.
- Next
- We’re building relationships with creators and partners across markets. Collaborations are arranged case by case, never as a promise of reach or sales.
Insights
The Crossing
Notes on Asian markets, commerce and the people building them.
Researched and written by Peacroft from public sources. Curated by hand, not updated in real time.
Read all insights
Video commerce now drives a quarter of e-commerce in Southeast Asia
· 3 min read
One QR code, many countries: payments are crossing borders in Asia
· 4 min read
Small parcels, new rules: low-value imports in Southeast Asia
· 4 min read
Discovery Pack
Pick a pack. Find a story.
A small surprise for the curious. Each pack holds one card with a true story from across Asia. Free, no prizes, nothing to buy.
Series 01 has 11 cards. Every one is equally likely, and each fact links to its source.
Your cards
Cards you save appear here. They stay in this browser only.
Your next chapterstarts here.
Tell us what you want to build. Choose what brings you here and Diego gets a message with everything needed to answer properly.
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